Simpex Marketing SL has a long-established reputation in selling top quality electrical appliances. What started out of a garage in 1981 has now grown into a solid company that distributes products on an international level. This growth led to the need for an online catalogue, and higher visibility internationally. When Simpex came to AWS, they requested a complete new design, in 3 languages, and a large online catalogue.


Categorizing all the products in the catalogue was the first job and the design team worked closely with the client to achieve this. On designing the look of the interface the colours were initially quite a challenge as the company's logo is blue and the design team felt that warm colours were needed to compliment the products. In the end a warm background gradient, alongside beige and chocolate brown contrasted perfectly with the blue logo and added warmth to the site.