Business

Business articles.

Conferences attended in 2010

Since our last newsletter AWS staff have attended numerous conferences: DrupalCon in Copenhagen, DomainSpain in Valencia, Web Congress in Malaga, Business Constituency in Washington and ICANN in Cartagena.

Get your Government Grants!

Here's a Special Offer for Businesses in Andalucia
Now is the perfect time to create a better website and improve your company's visibility on the Internet. Thanks to government grants, your business could be eligible for significant aid in this department.

ICANN Web Site

Andalucia.com is members of a number of organizations. One such is the ‘Business Constituency' a prominent stakeholder groups of ICANN. The latter is often referred to as the "Owners of the Internet" as this is the organization that basically runs the World Wide Web.

How to Advertise on the Internet

How do you know which advertisements are really working for you? This is the beauty of Internet, which lets you track the public's interest in each individual advert. Here are a few tips to get started with your next campaign.

Start by making a shortlist of potential websites that your potential clients may visit. You can ask current clients which sites they visit and conduct searches on the Internet in your field. Also, find out where your competitors advertise.

Hiring made Simpler with Psychometric Testing

Choosing the ideal person for each job is a challenge every employer faces. Specialists in human resources know that psychometric testing can provide much more information about a candidate's personality and abilities than a simple interview.

Andalucia.com and Andalucia Web Solutions have used psychometric testing both to screen candidates for new positions as well as to better understand current employee's strengths and weaknesses. The results have provided useful information and increased productivity.

DrupalCon

Drupal provides exciting new software that allows web designers to build websites that users can maintain themselves. The European DrupalCon took place this year in Szeged, Hungary from August 27th to the 31st and featured a fantastic assortment of sessions for both programmers and end users.

Designing Ads? Remember the Reader

When you are creating advertising design for the newspaper, magazine or direct mail, what do you think might be one of the most important considerations?

If you answered readability, congratulate yourself! Fancy graphics may get the ad noticed, but readers must be able physically to read the words. This elementary concept sounds simple enough, yet is often ignored. If they can't read it, they can't understand enough about your offer to respond.

PayPal Alternatives: Do You Have a Backup Plan?

Many people think that in order to do business online you need to have an expensive merchant account to have the ability to take payments by credït card from your customers. Nothing could be further from the truth. Merchant accounts can be hard to get and the monthly fees can really add up.

PayPal: The Grand Daddy of Online Sales Transactions

I love PayPal. They've been doing business online almost as long as I have, and they're constantly improving and adding new features to their service. According to their website ( PayPal.com ), they have over 63 million accounts and more than 53,000 people who sign up for new access every day. They deal in transactions totalling over $48 million per day.

The Secret Sauce in Web Site Marketing

Web site marketing is about getting people to your site, then convincing them to take action: buy, join, subscribe, read more, etc. I'm going to give you the secret to unlocking the potential in your website. Right now. Absolutely for free. (Of course, if you WANT to send money, feel free to do so!

Hmm ... not very exciting, is it? You were expecting something flashier and unexpected probably... like special meta tags or coding or a secret search engine ranking recipe. The truth is that many websites just need more descriptive copy.

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