The Design Brief Guide

The best way that you the client, can communicate to Andalucia Web Solutions exactly what you want to achieve, is by filling in a design brief.

A detailed brief allows us to ascertain your unique requirements, making us better able to deliver the product that you need. Clients may also find that creating a design brief helps to focus their ideas on a particular project.

Use the headings below to structure your brief:

Corporate Profile:
What are your company's main activities, products or services? Provide some background information about the market in which your business operates, how your products/services differ from your competitors.

Brand Identity:
Describe your company's brand identity / corporate image.

What characteristics do you want to convey through your design, how do you wish to be perceived?

Project Objectives:
Explain the objectives for your project and what you hope to achieve on its completion.

Target Audience:
Who is your project aimed at?

The Design:
Please give any comments you may have regarding the type of layout and graphic design style you prefer.

If possible provide any examples of design that you think are relevant to your project.

List any corporate colours, fonts or logos that must be used. Be sure to supply your logo in a suitable format if you already have one.

List your preferred colours if any.Which colours would you prefer to avoid?